Earn 50% on every sale. Paid in crypto. Up to $1,000 per conversion on the top SKU.
LeadsBlue sells B2B and consumer email databases to outreach teams, cold-email agencies, and bootstrapped founders. Catalogue prices range from $45 for a single small list up to $2,000 for our top targeted-audience packages. As an approved affiliate you keep half — wired to your BTC, ETH, or USDT wallet on a monthly cycle. No clawbacks on confirmed orders. No per-seat fee. No minimum sales quota to stay active.
Why we run an affiliate program
Most of our buyers do not arrive on the LeadsBlue catalogue through a search query. They arrive through a recommendation — a cold-email playbook on a Substack, a YouTube tutorial on lead-list workflows, an agency owner telling a peer where to source bulk databases. Recommendation traffic converts at roughly 3–4× higher than paid acquisition for our SKU mix. An affiliate model is the most honest way to compensate that.
Half of every sale to your audience goes to you. We can run the model at this rate because our marginal cost per database is close to zero — we compile bulk data once and sell it many times. There is no per-seat hosting, no API call cost, no headcount tied to your customer. The same reason our pricing is much lower than ZoomInfo or Apollo is the same reason we can pay 50%.
How the program works, step by step
https://leadsblue.com/?aff=YOUR_ID, click and conversion
stats, and live earnings.What you can realistically earn
Earnings depend entirely on the volume and quality of traffic you send. We will not project a number for you, because we do not know your audience. But here is what the maths look like for a few common scenarios at the flat 50% commission rate:
Sales / month | Avg. order value | Monthly earnings | Annualised |
|---|---|---|---|
5 sales | $300 | $750 | $9,000 |
15 sales | $500 | $3,750 | $45,000 |
10 sales | $2,000 (top SKU) | $10,000 | $120,000 |
25 sales | $2,000 (top SKU) | $25,000 | $300,000 |
Higher volumes are absolutely possible — our top three affiliates each clear five-figure months — but they took six to nine months to build the funnel that produces those numbers. Plan for a slow ramp. Treat the first 90 days as audience-building rather than income-replacement.
Who tends to do well in this program
Roughly 70% of our paid commissions in the past year went to affiliates in five categories:
Agency owners running outreach for clients who recommend specific list providers as part of their service stack. Highest average order value of any segment.
Operators of paid or free newsletters in sales, growth, and marketing. Embedded recommendations in playbook posts convert well.
Tutorials covering cold-email workflows, lead-sourcing, or sales-engagement-tool comparisons. Video tends to drive longer-cookie clicks.
Sites that already rank for "ZoomInfo alternative", "Apollo alternative", "best B2B database" — adding LeadsBlue as a budget option converts strongly.
Marketing automation, growth hacking, freelance lead-gen consultancy. Content that ranks for buyer-intent queries works best.
Creators sharing growth-team workflows or sales-tooling content with a B2B audience. Lower per-click value, higher volume.
What we approve and what we don't
We approve | We don't approve |
|---|---|
✓ Real audience or traffic source you can describe in one sentence | ✗ "I'll figure it out after I get approved" — a clear plan is the whole bar |
✓ Niche relevance — sales, marketing, B2B growth, agency operations | ✗ Crypto airdrop / forex / get-rich-quick audiences (poor fit, high refunds) |
✓ Honest disclosure that you receive a commission (FTC § 5 / EU equivalent) | ✗ Hiding the affiliate relationship — grounds for immediate removal |
✓ Linking to specific product pages with context | ✗ Promoting LeadsBlue via spam email — the irony is not lost on us; we ban it |
✓ Making your own organic content about lead-sourcing workflows | ✗ Bidding on "leadsblue" branded keywords in paid search |
✓ Including caveats about validation, deliverability, and compliance | ✗ Promising buyers a specific income or guaranteed deliverability rate |
Compliance and disclosure obligations
Affiliate marketing is regulated in most jurisdictions you are likely to operate in. The headline rule is simple and consistent across them: tell your audience you receive a commission. The frameworks that explicitly require this:
The FTC's plain-English wording is a useful template: a clear, conspicuous
disclosure that your audience would catch on a first read — placed near
the recommendation, not buried in a footer. "I get a commission if you buy
through this link" is plenty. #ad on social posts. A short
italicised line at the top of a blog review. None of this hurts conversion
— buyers expect it from credible publishers.
What we ourselves enforce
- You must include a visible affiliate disclosure on any page or post that contains your LeadsBlue referral link.
- You must not impersonate LeadsBlue, our staff, or our brand in ads, emails, or content.
- You must not run paid search on our brand keywords (
leadsblue,leadsblue.com, common misspellings). - You must not promote our products inside spam emails or unsolicited cold outreach. Ironic — and we mean it.
- You must not make income claims you cannot substantiate. "Earn $25,000 in your first month" is not credible and we will not associate with affiliates who say it.
Violations are grounds for removal from the program and forfeiture of unpaid commissions. We do not enjoy enforcing this and do not expect to — most affiliates run clean.
Payout schedule and crypto details
Frequently asked questions
Yes — flat 50% on the order value of any product on the catalogue, including the top $2,000 targeted-audience package. There are no tiers, no products excluded from the commission, and no reduction on volume discount codes (in fact, your link still tracks the original order value, not the discounted one).
Currently no. We chose crypto-only because the affiliate base is global and crypto sidesteps the international wire-transfer fees and currency conversion losses that would otherwise come out of your commission. If this is a deal-breaker, we are the wrong programme.
Average 24–48 hours during the working week. Applications submitted on Friday or Saturday are usually reviewed Monday. We email both approvals and rejections; rejections include the reason.
30 days, last-click attribution. If a visitor clicks your link, leaves, and returns through a different affiliate's link within 30 days and buys, that sale credits the most recent click. If they buy directly without re-clicking another affiliate link, it credits to you.
Yes, with one carve-out: no bidding on LeadsBlue brand keywords or close variants in Google Ads, Bing Ads, or any other platform. Otherwise paid social, paid newsletter sponsorships, and paid YouTube placements are all allowed.
Yes. Approved affiliates get access to a small library of banner ads (sized for common ad slots), three pre-written email templates, three pre-written X/LinkedIn post variants, and product screenshots. The library is intentionally lean — original content from you converts better than templated content from us.
Refunded orders are not paid out. If the refund occurs after we have already paid your commission, the amount is deducted from your next payout. Refund rate across the catalogue runs about 4% — which is low for digital products and one of the reasons we can run a 50% commission programme.
Yes. The programme is open worldwide. Roughly 55% of our affiliate sales come from outside the US — the UK, Canada, Australia, India, the Philippines, Germany, and the Netherlands lead the international mix. Crypto payout works the same in every country.
No. We do not deactivate accounts for low volume. Some affiliates make one sale every two months; we are happy to keep paying them. The only reason an account gets removed is rule violations — bidding on brand keywords, hidden disclosure, spam, etc.
The same team that has been compiling the database catalogue since 2018 — there is no separate affiliate department. Application reviews, payouts, and disputes are handled by a single point of contact. Reach us via the live chat on leadsblue.com/contact-us or at contact@leadsblue.com.
Apply in under three minutes
Worldwide applicants welcome. Approval typically 24–48 hours. Free to join.